Camino Real Polanco
Category: Major Campaign
Created: Fall 2019
Built in 1968 for the Mexico City Olympics, Camino Real Polanco is a high-end hotel created by the renowned Mexican Architect Ricardo Legorreta, and thus this space is considered a Hotel-Museum for its beauty, functionality and colors. Combining graphic elements that reference the colors and architectural elements of the hotel as well as art work that is on display at the hotel, the brand was created to be playful, sophisticated, and uniquely Mexican.
Recognized at the National Student Show & Conference 15 in the branding campaign category.