Category: Major Campaign
Created: Spring 2020
Allbirds are the world's most comfortable shoes that are made with responsibly sourced, premium natural materials, like ZQ Merino wool, eucalyptus tree, and sugarcane. Allbirds seeks to make better things in a better way. The new brand was created to emphasize the good-natured, playful, and honest nature of the brand, while also creating a sense of tactility drawing from soft and tactile nature of the products.